[Selling health! A new look at old-time pharmacy almanacs].
نویسنده
چکیده
Offering images of pharmaceutical products and marketing strategies, pharmacy almanacs are a valuable source when researching the history of medications. The article analyzes the idea of science that was presented in these almanacs and demonstrates how this research source is pertinent to the history both of science and of advertising in Brazil.
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ورودعنوان ژورنال:
- Historia, ciencias, saude--Manguinhos
دوره 13 4 شماره
صفحات -
تاریخ انتشار 2006